The Brief: Create a brand identity to bring Shepherd’s different businesses together and show the world they’re a force for change.
Previous brand architecture
Flexing the frame
Based upon the brand thinking of ‘Ingenuity Applied’ a unifying identity was created for Shepherd’s three operating companies; Engineering, Construction, and Facilities Management.
A frame device was created to reveal Shepherd’s exploratory approach acting as a window into Shepherd’s world and offering new perspectives on different elements of a challenge and solution.
Work better together
Talk about strategy and vision inside company magazine
Have an opinion, become thought leaders in the field of construction
Bring the brand to life in Shepherd's boardroom - experience room and brand film
Raise Shepherd's profile externally