The Brief: Articulate the Good Growth Plan to the world. Communicate how global challenges can be tackled by six commitments to improve the sustainability of agriculture and their business by 2020.
Concept: transforming from challenge to commitment
Launch event - six locations around the world
Visualisation of exhibition transformation
Every single day, our planet wakes with more mouths to feed and more farmland lost to erosion. The people who produce the world’s food are often living in real poverty, while the habitat for pollinators is disappearing fast.
Syngenta created The Good Growth Plan to help tackle these issues; six clear commitments to improve the sustainability of agriculture and their business by 2020.