New ELESTAL from Syngenta offers efficient protection from sucking pests that’s much kinder to the environment. Growers who use ELESTAL spray less frequently, saving time and money.
Inspired by the curves of the plant icon within the logo, a visual system is used to illustrate the dual benefit nature of the product. Used as a point of connection where contrasting images and messaging are brought together.
The visual system had to work alongside with several mandatory elements; the Elestal logo, the Alliance Framework (Syngenta's product architecture) and the Syngenta brand identity toolkit.
Communicating dual-benefits
Print, advertising and environmental applications
The design system at work
Product microsite
Toolkit
Team
Design Directors – Phil Dobinson, David Nicholls.
Strategy – John Carter.
Accounts – Darren Roberts.
Design Directors – Phil Dobinson, David Nicholls.
Strategy – John Carter.
Accounts – Darren Roberts.
Designed at Radley Yeldar