Brand identity and communication principles for Sainsbury’s Energy. Utilising many of the same assets as the Sainsbury’s masterbrand plus adjusted elements to make a distinctive toolkit that is reassuringly recognisable for new and existing customers.
Look and feel.
Logo.
Sainsbury's Energy in action.
Guidelines
My role
Design, development and production. Guidelines written and toolkit created.
Team 
Creative direction – Mike Scott 
Account management – Stephanie Down
Designed at Siegel+Gale

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